WHAT IS A DBA?
This section will tell you how a Fictitious Business Name is defined, as well as who should file a Fictitious Business Name Statement.
The Definition of Fictitious Business Name is:
A business name that DOES NOT include the surname of the individual owner, AND EACH of the partners or the nature of the business is not clearly evident by the name.
Doing business under a name like:
Eisenberg & Yandall Associates
Eisenberg & Yandall Sons
would require a Fictitious Business Name be registered, even though the surname of the owner is stated, the words following the surname suggest other owners that are not specifically named.
HOWEVER, doing business under a name like:
Teresa Fiske Plumbing
would NOT require a Fictitious Business Name be registered, because the owner (Teresa Fiske) is conducting business under her legal name.
In the case of a corporation, a Fictitious Business Name is ANY name OTHER than the EXACT corporate name as stated in the articles of incorporation.
WHEN IS A DBA REQUIRED?
Any person who regularly transacts business for profit, UNDER A FICTITIOUS NAME, in the County of San Diego is required to file a Fictitious Business Name Statement with the Recorder/County Clerk, within 40 days of first transacting business.
PLEASE NOTE: Although registration of a Fictitious Business Name is required, this office serves ONLY as the central depository of these names, neither approving nor disapproving a particular name and CANNOT accept any responsibility for any omissions, similarities, or duplications among the Fictitious Business Names on file. Fictitious Business Names are filed ONLY in the county where the business is located. State-wide registries do NOT exist.
All prospective registrants are cautioned that REGISTRATION OF A FICTITIOUS NAME DOES NOT GUARANTEE EXCLUSIVE USE OF THAT NAME.
Note: A renewal does not require publication if there is no changes.
If you would like to get your DBA filed today, click here