As a business owner, once you’ve started up your company or just launched your entrepreneurial plan, “you” may know you’ve got the hottest offering on the market, but the rest of the world may not at the beginning. So one of the most crucial questions a new business owner must wonder is how to get the world to find your business? There are numerous legitimate tactics to get noticed and bring traffic to your websites and spread awareness about your brand, product, or service. Here, we’ll go over some proven effective contemporary strategies to help the world, particularly your target market, find your business.
Utilize the Outlets of Your Geographical Area
Apart from the Internet alone, there are surely several resources in your city or community available to help promote your business. Your marketing team may get creative while looking for all the places the company can use as a platform to spread awareness. Beyond typical start-up related events, you may have the opportunity to set up a booth at city events or parades, college campuses, homecoming celebrations, or post on community bulletin boards. It will be up to your team to research the most effective outlets to reach your particular community.
Determine the Best Way to Brand Your Business / Offerings
Every promotional image from the company logo, brand mascot, packaging of products, choreography of commercials, layout of text ads, etc. will play a part in the perception of your business by the consumer. Sometimes in populated cities, a company will buy poster space on city buses to spread awareness. However, that can prove costly for a relatively new startup company with a modest marketing budget. A similar tactic is to brand company vehicles. Whether the cars driven for the company have lit signs on top, logo paint jobs on the car doors, or fun plastic models in the shape your product on top of the car, you can get creative in how to spread the word about your business in the bustling city.
Create a Blog
Publishing regular content posts on your company website is a great way to prove yourself as a genuine resource for expertise in your industry. While you cannot expect the entire Internet to suddenly find your website and read your articles, if your content is quality, helpful, and well presented, then those who do discover your blogs may be inclined to share your articles on social media and link their friends back to your website.
This can be a great way to attain free marketing and publicity. Readers are leery of sales-pitch writing, so try to make articles as genuine as possible, and you may find ways to effetely place banner ads or other clever links on your blog pages to direct traffic to the areas of your website you desire people to visit.
Make Use of SEO
Search Engine Optimization (SEO) is how Google finds your website when people search for similarly named / related things. You may be surprised how many website exist that have very similar web names to yours or use most of the same key words that you do. If you are in the business of selling phone cases, then you want to do all you can to ensure that your products comes up on a web search when a new cell owner searches “buy phone cases” on Google.
Online businesses especially need SEO in order to be successful. It may be wise for your team to have a specialist who “speaks Google” to ensure that traffic is brought to your site and your company is being found.
Develop a Fun, Captivating Explainer Video
If it is appropriate to use humor to sell your product, it can go a long way. Some businesses have seen great success drawing attention to their products by creating a fun or exciting commercial, then having it go viral. Dollar Shave and Poo-Pourri were able to generate wild amount of attention to their unlikely and seemingly boring products just by going a bit off the rails with their marketing campaigns.
But not all explainer videos need to be kooky and crazy in order to be effective or draw attention to the company / product. You may not want to risk your product being viewed as a novelty. Consumers respect videos that are well made, concise, informative and edited in an aesthetically pleasing way. Preorders for the Kaz-Brella sold out after an effective explainer video was made to demonstrate how the company had invented a superior version of the standard Umbrella design. People love to watch amusing, professionally made videos about unique products and share them online. If your product can benefit from this kind of a campaign, then it may be worth it to invest in going the extra mile for your homepage explainer video.
Do You Have Any Friends In the Media?
Apart from publishing your own blogs or pushing your own produced videos, it may be helpful to find someone from an external outlet to write or talk about your company in an article, podcast, or video special. Maybe you or someone on your team knows someone who is connected to a media source? If not, you may try to reach out to writers, reporters, or bloggers to discuss the possibility of doing a piece on your company. Every bit of exposure helps.
Offer Samples / Promos
When your company is in the process of building its image and reputation, it may be an effective strategy to provide promo codes, samples, or trials to consumers who can’t resist a bargain. This may entice people to try something out of their comfort zone as well as eliminate some of the perceived risk of trying your products or services instead of a well-established competitor.
There are sites online dedicated to offering coupons and promo codes to visitors. One strategy may include reaching out to such sites to see if your coupons could be offered, as a way to get your company name out.
As customers try and enjoy your business offerings, you may ask them to refer your products or services to their friends. Find ways to incentivize customers to bring or sign up someone else in a way that is good for your business model. Finding a fitting way to reward referrals is an effective way to get the world enthusiastic to find your business.